Conduct research & clarify strategy. Design brand identity & create touchpoints. Manage brand identity.
Each client is unique. We need to quickly understand your organisation. We conduct interviews with key personal, evaluate existing brand architecture and audit your competitors brand identities in order to clarify your vision, strategies, goals and values. We synthesize the learning's of our research and develop a positioning platform. Together with the client we develop there key messages. We create a naming strategy and achieve agreement on the creative brief. Now we need a spark of genius. We visualise the future and brainstorm the 'big idea'. This is where the rubber meets the road and we design your brand identity. At this point all applications are taken into account. We finalise brand architecture and achieve agreement on the visual strategy. Here we apply your brand architecture. From business card to van livery we develop and apply your brand identity across all touchpoints. Various touchpoints may include: Corporate Stationery, Marketing Collateral, Websites, Packaging, Advertising, Signage, Vehicles, Uniforms Retail and Corporate Environments. Now the design and application of your brand identity is complete we develop a launch strategy. First we launch internally within the organisation, then externally to the public. We supply you with identity standards and guidelines and are always available to assist you with any further design needs you may have.
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