Q1. How much do you charge for your brand identity services?

The cost of my brand identity design services range from €1,500 to €10,000. The variation in cost is a result of a number of factors;

A small organisation may need less time spent on research and development than a large multinational. Also, a multinational will need detailed and in-depth brand guidelines created, that outline the usage of the brand mark and visual style elements for consistency of the brand identity worldwide. There may also be the need for the brand identity to be applied to websites, shop fronts, retail environments, etc.

After the initial project briefing I will provide you with a detailed quotation for the completion of your project. This is a fixed cost specific to the items outline in the quotation. Feel free to contact me with any specific design queries you may have.

Q2. What is included in the cost?

A brand identity is made up of different elements. As standard I provide clients with a brand mark (logo), stationery suite and brand guidelines. Extras, like a visual style, website, store signage, retail environments etc. may also be provided if required. Your complete brand identity will speak your organisations unique message, and that will make it stand out from your competitors. Full ownership of designs, along with all original files, is also included.

Q3. I have gotten a cheaper quote from another designer. Why the difference in price?

With over 10 years experience designing for a living, I have developed techniques and process that allow me to create brand identities of the highest quality. Design is not a commodity, thus the services of two designers cannot be compared like apples and oranges. The simple truth is, some designers are better than others.

"A commodity is anything for which there is demand, but which is supplied without qualitative differentiation across a market. In other words, copper is copper. Rice is rice. Stereos, on the other hand, have many levels of quality. And, the better a stereo is, the more it will cost."


Q4. Do you just design logos?

No. A brand identity comprises of many elements; the brand mark (logo) and the visual style that it 'lives' in. If required, I will apply your brand identities visual style to corporate stationery, marketing material, websites, retail environments and more. See my services page for more information.

Q5. How long will my project take to complete?

Depending on specific requirements, project time frames vary from 2 weeks to 3 months. As every project is unique, I only provide a project schedule after all needs and deliverables have been outlined.

Q6. When can you start?

If possible I will start straight away, though my priority is on completing current projects to the highest quality. If I am busy with other work, I will usually get the ball rolling by initiating a project briefing session via telephone within a few days of your initial enquiry. At this time I can provide you with an estimated commencement date for your project.

Q7. What is your briefing process?

My briefing process comprises of a Q&A session that will help both of us highlight the project specifics. The focus here is to establish your brands core beliefs - what is its message.

Q8. Will my brand identity stand the test of time?

I don't follow trends or fads when designing brand identities. The reason being; trends and fads go out of date. A brand mark should last as long as the organisation it belongs to. Some of the world's greatest brand marks were designed over 100 years ago; the Coca-Cola logo was designed by Frank Mason Robinson in 1885 has remained unchanged ever since. Having studied brand identities most of my life (my passion started as a young boy by collecting different Coca-Cola can designs), I am armed with the knowledge of what is needed to create a lasting and effective brand identity.

Q9. What file types will I be provided with?

I provide clients with Adobe Illustrator (.ai) or Encapsulated PostScript (.eps) for their brand mark (logo). Any other file type can be created from these files by using the right software. If you are unsure about what file type you need feel free to ask and I'll point you in the right direction.

Q10. Do you provide brand guidelines?

Brand guidelines are an important part of any brand identity project. Consistency is key to every brand identity. After investing in a professionally designed brand identity, the last thing you want is for it to be misused by another department or outsourced contractor. This will damage your brand value. Your brand guidelines will outline usage instructions, such as colour codes, minimum reproduction size, correct page positioning, isolation areas, and accompanying fonts, etc.

Q11. Will you take my competitors identities into account when design my brand identity?

Yes. Researching and evaluating a clients competition is an important part of the design process. Understanding the competitions brand will help us differentiate your identity and will ensure your identity stands out.

Q12. I'm based in a different country than you. Will this affect the project?

I am always willing and able to meet face-to-face. If this is not possible due to budget or time constraints we can communicate via Skype, telephone, email or instant message. I find that these methods of communication more often than not actually assist project efficiency rather then hinder it.

Q13. Are you contactable by telephone or Skype?

Yes. All clients receive my mobile phone number, Skype name, email address, etc. I'm available between 9am and 5pm GMT, from Monday to Friday, except on holidays (my email inbox is open 24 hours a day, 7 days a
week, 52 weeks a year!)

Q14. What forms of payment do you accept?

I request a 50% down payment prior to project commencement. This is payable by a number of methods: via bank transfer, cheque, PayPal or by sending a bank draft in EURO. Details are included in my invoice, and the remaining 50% is payable upon completion of the project, prior to supply of original artwork.

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